Privacy Policy

We respect your privacy and are committed to protecting your data.

Last updated: April 12, 2026

Introduction

This Privacy Policy explains how AgMap ("we," "our," or "us") collects, uses, and protects your information when you use our agricultural research platform. We are committed to ensuring your personal data is handled responsibly and transparently.

Data We Collect

We collect information to provide and improve our services. The types of data we collect include:

  • Personal identification information (name, email address)
  • Farm and agricultural data (location, crop types, farm size, growing practices)
  • Usage data and analytics (pages visited, features used, time spent on platform)
  • Technical information (IP address, browser type, device information)
  • Communication data (messages sent through our contact forms or support channels)

How We Use Your Data

We use the collected information for the following purposes:

  • Provide personalized research recommendations based on your farm characteristics
  • Maintain and improve our platform functionality
  • Communicate with you about your account and our services
  • Analyze usage patterns to enhance user experience
  • Ensure platform security and prevent fraud
  • Comply with legal obligations and regulations

Third-Party Services

We work with trusted third-party services to provide our platform:

  • Supabase: Database and authentication services
  • Vercel: Web hosting and deployment
  • Resend: Transactional email delivery (notifications, invites)
  • Mapping Services: Location and geographic data visualization
  • Umami: Privacy-focused usage analytics

These services may have access to your data as necessary to provide their functionality. We ensure all third-party providers maintain appropriate data protection standards.

Data Storage and Security

We implement industry-standard security measures to protect your data:

  • Encrypted data transmission using SSL/TLS protocols
  • Secure cloud storage with automated daily backups
  • Row-level security policies restricting data access per user role
  • Access controls and authentication for system administrators
  • Data retention policies to minimize unnecessary data storage

User Rights and Access

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Update or correct inaccurate personal information
  • Deletion: Request deletion of your personal data (subject to legal requirements)
  • Portability: Request your data in a machine-readable format
  • Opt-out: Unsubscribe from marketing communications

To exercise these rights, please contact us using the information provided below.

Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience:

  • Essential cookies for authentication and platform security
  • Preference cookies to remember your settings (e.g. map layer selection)

We do not use third-party advertising or tracking cookies. Our analytics service (Umami) is privacy-focused and does not use cookies.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify users of significant changes via email or platform notifications. Continued use of our services after such changes constitutes acceptance of the updated policy.

Contact for Privacy Concerns

For any privacy-related questions or concerns, please contact us at:

Email: info@agmap.org

AgMap, a trading name of Soil Analytics Pty Ltd
Adelaide, South Australia
Australia